How Digital Publishers Can Grow Engaged Video Audiences in 2021

As competition for audience attention intensifies due to the rapid rise of new video publishers and creators, every publisher is looking for ways to maximize reach and revenue. Apartment Therapy, a home and lifestyle publisher, has built a loyal audience that generates millions of views through high-quality original content and a data-driven editorial strategy. Using solutions such as JW Player’s Recommendations engine, Apartment Therapy has also extended the time that their audiences spent on-site, resulting in more plays and deeper engagement from viewers.

Join JW Player and Apartment Therapy for a discussion on:

  • Challenges and opportunities for publishers driving video engagement
  • Effective strategies for increasing audience engagement at scale
  • How Apartment Therapy builds loyal audiences that keep coming back


Annie Carroll - Head of Studios Apartment Therapy
Annie Carroll

Head of Studios, Apartment Therapy and The Kitchn

Krystal Chen - JW Player Senior Product Manager
Krystal Chen

Senior Product Manager of Discovery, JW Player

About the Panelists

JW Player

JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence.

Apartment Therapy

Apartment Therapy and Kitchn are two lifestyle brands that focus on life at home, from decorating and DIYs to recipes and meal plans. Collectively, they reach 53 million people across their sites and social networks. Apartment Therapy has earned millions of video views across original content series like "The New Homesmiths" and "Marie Kondo Originals." 

Annie Carroll leads the production and business strategy for Apartment Therapy and Kitchn Studios. Her responsibilities include overseeing three departments: Video, Art and Branded Content and managing 40+ employees. She focuses on producing visual content that empowers the brands' visual identity and promotes brand recognition across platforms -- while increasing audience engagement and growth. Annie's production experience includes Meredith Corporation, Aol, Huffington Post and NBC News. She is a member of the Producers Guild of America and a graduate of NYU Film.