Future-Proofing Your OTT App: Strategies for Success in 2022

Listen to representatives from JW Player and Applicaster in conversation with EDYE—the first premium OTT app platform developed by the United States’ largest Spanish-language public broadcasting network, HITN. 

This discussion includes insights on how EDYE’s developers were able to quickly and easily scale their Roku OTT app launch rollout to US and Latin American markets, including topics on:

- How to build an engaging OTT app for your target audience
- User experience best practices for OTT apps
- How to stay ahead of industry trends


Tim Ayris
Partner Manager at JW Player

Jonathan Laor
Co-founder and President, Applicaster

Maximiliano Vaccaro
VP of Digital Services at HITN

JW Player 

JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Learn more at jwplayer.com


Applicaster helps broadcasters, content publishers and OTT providers globally drive their digital strategy, engage with audiences, and monetize media assets. Applicaster’s Zapp platform is a comprehensive no-code tool to create, distribute, and manage multimedia applications across multiple mobile & TV devices. Zapp uniquely combines the scalability, flexibility, and speed of a technology-based solution with the advanced customization capabilities required by professional teams. Applicaster powers user experiences for leading companies like Urban One, ViacomCBS, The Walt Disney Company, ProsiebenSat.1, Copa America, and First Media; and is approved as an Apple, Roku, and Comcast Technology Solutions partner. Learn more at applicaster.com

Hispanic Information and Telecommunications Network / EDYE 

 HITN is a non-profit organization who’s mission is to advance the educational, cultural, and socio-economic aspirations of the U.S Hispanic community using technology to develop and distribute high quality content and services. HITN’s main service is a Spanish-language national television network that reaches 44 million homes by cable and satellite. This service provides smart entertainment that Hispanic families can enjoy together. The channel is non-commercial and specializes in factual genres including Natural History, Science & Technology, Health & Wellbeing, and Current Affairs. As part of their services HITN's also runs VidaySalud.com, the world's largest Spanish-language health information platform and Edye, the first global SVOD service for preschool children. Learn more at http://edye.com/