How to Produce Meaningful Video Experiences for Kids

Join representatives from leading kids media & entertainment companies for a panel discussion on how to build healthy and meaningful video destinations for kids.

The discussion includes insights on using media to drive healthy outcomes, creating mindfully engaging programming and UX, and generating and measuring impact through original programming.

Practical tips on how to optimize user experience design, marketing, customization tips, and ways to increase mindful engagement & downloads will also be discussed.


Brian Rifkin - Co-Founder JW Player
Brian Rifkin

Co-Founder, JW Player

Michael Dooley - GoNoodle
Michael Dooley

Senior Product Manager, GoNoodle

Jeroen Wijering - JW Player
Ravi Singh

Director of Streaming Platforms, Knowledge Network

About the Panelists

JW Player

JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Learn more at


With the mission of bringing movement and mindfulness to kids everywhere, GoNoodle launched in September, 2013 to teachers around the world. Created to offer a free, easy, effective and fun way to incorporate physical activity in the classroom and engage students in learning, GoNoodle’s videos provided short bursts of physical activity, aiding in academic behaviors and classroom focus. Teachers could easily weave GoNoodle into their day, and saw great success using GoNoodle as a classroom management tool or during transitions. Flash forward to today and over 16 million kids are moving and grooving to GoNoodle’s ever expanding catalog of joyful and highly-engaging videos, games and activities both at home and at school! Learn more at

Knowledge Network

British Columbia’s Knowledge Network is a viewer-supported public broadcaster exploring the world through its commercial-free television and streaming services. Knowledge Network works in partnership with independent producers in British Columbia and Canada to develop and commission children’s and documentary programs that educate, inform and inspire. For more information, visit and