Digital Video Industry Insights for Publishers in 2021

To better understand how publishers are using digital video in 2021, JW Player undertook a study of 221 companies to understand their digital video needs for the upcoming year. The pandemic was a catalyst for a fundamental shift in digital publishing and these responses provide valuable insight into market trends. 

Key insights from this report include details on the needs for digital publishers to increase engagement, ad inventory, and strategic mobile usage. Included in this report are case studies from two publishers successfully using video to drive engagement and boost revenue.

Download the complete industry report to discover additional insights into the goals, challenges, and opportunities for digital video publishers in 2021.

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