Why Video Engagement is Essential for Every Publisher
As competition for audience attention becomes more challenging due to the rapid rise in online video consumption and the onslaught of new producers, publishers, and creators, every publisher is looking for ways to maximize reach and revenue. With every company creating video content nowadays, it’s become essential for digital publishers to find solutions for increasing engagement in scalable, sustainable ways.
The best content works for both a publisher’s audience and its advertisers, and increasing engagement is the way to win both. JW Player helps publishers connect, engage, and monetize their audiences on every screen.
This playbook covers:
- What is video engagement and the metrics that matter
- Why video engagement is essential for publishers
- How to increase engagement (and revenue) at scale
- How to implement engagement strategies with JW Player
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