Fireside Chat: Developing an OTT Strategy
Viewing on OTT and connected TV apps has been accelerating year after year, driven by the growing cord-cutting trend as well as the growth of suitable video content. But how should digital media companies respond to this trend? And what is needed to develop an effective OTT strategy?
Join us in a fireside conversation with Cesar Chavez, Director of Digital Ops at Fuse and Jeroen Wijering, Co-Founder and Chief Innovation Officer at JW Player as they discuss topics including;
The benefits of investing in your own OTT apps
Important KPIs to focus on for OTT
How smaller media brands can compete with the giants
Panelists
Director of Digital Operations, Fuse Media
Co-Founder and Chief Innovation Officer, JW Player
About the Panelists
JW Player
JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence.
Fuse Media
Fuse is a national television network reflecting the wide-ranging tastes and attitudes of the fast-growing, multicultural and Latino 18-34 audience. The network relaunched September 30, 2015, expanding beyond music with original entertainment programming. Fuse is currently available in approximately 70 million households, and reaches consumers across multiple other platforms, from video on demand to online, mobile, social media and live events.