Asia Video Summit 2021: Who can I Target as an Advertiser

The annual Asia Video Summit (#AVS2021) conference spans five days in November and provides a comprehensive view of what’s new in the video industry. The Main Event will cover four major themes: the State of Video, Content Creation, Advertising, and Technology.

JW Player’s GM of Data and Advertising, Michael Schwalb, is participating in a panel discussion on OTT ad targeting.

Companies in today’s plugged-in world are always on the lookout for new and effective ways to interact and engage with their consumer base. One of the most effective capabilities that OTT platforms offer is high audience targeting. We look at how audience targeting is used in OTT advertising. What exactly does the future look like beyond the cookie and how should advertisers and publishers prepare for it? How can clean room advertising be an opportunity for digital marketing efforts while improving audience targeting and what does clean room technology ultimately mean for advertisers?

Panelists

June Oh, Senior Regional Director, MediaMath

Michael Schwalb, GM of Data and Advertising, JW Player

David Sky, Advertising Solutions Director, True Digital

With Tom Dover, Director, Video Marketplace Development, APAC, Xandr

About JW Player - JW Player is the most powerful and flexible video platform powered by the fastest, most-used HTML5 online video player. We combine world-class software with unique data insights to help digital businesses deliver amazing video experiences, grow audiences, and maximize revenue. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Learn more at jwplayer.com