Video Best Practices for the 2021 Q4 Holiday Shopping Season

Learn how to effectively promote and create holiday-themed videos during the annual end-of-year holiday season in this video strategy playbook. With the annual Q4 increases in video consumption and consumer spending for the holiday season, there has never been a better time for companies to explore new ways of using digital video. Online video companies have the unique opportunity to maximize reach and revenue with holiday-specific video strategies and best practices for publishing and advertising.

 

Using unique data from across 12,000+ unique publishing sites and 10 billion monthly impressions, JW Player has compiled actionable insights for publishers, advertisers, and other digital media brands to succeed with online video during this lucrative quarter.

JW Player’s Video Best Practices for the 2021 Q4 Holiday Shopping Season covers video marketing best practices on how to increase CPMs for publishers, trends in contextual holiday keywords for advertisers, and Q4 success stories from top digital media companies.