How JW Player’s Yield Optimization team drove HotNewHipHop’s fill rates through the roof.

HotNewHipHop delivers comprehensive news coverage and the latest music releases to an audience of over 20 million hip-hop fans and industry leaders. Though the site has always had a strong model for display advertising, it did not begin developing a robust on-site video monetization strategy until earlier this year. Prior to this Spring, HotNewHipHop had relied exclusively on YouTube for its video ad revenues but that solution included a significant rev share cut.

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